![[]](/files/images/clrdot.gif){kind=small}
 |
 |
 |
 |
 |
 |
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
| |
Schedule
Thursday, February 12 | Friday, February 13 | Saturday, February 14 | Sunday, February 15
5:00pm - 6:00pm Opening General Session Thank God It's Monday: Kicking Butt and Taking Names to Grow Your Business Roxanne Emmerich, CMC, CSP, CPAE How much fun would it be if you could powerfully transform your clients in a “you’d never believe it” kick-butt kind of way, while you recession-proof your business. You can!
6:30pm - 8:00pm Opening Reception
7:00am - 8:00am Up Close & Personal Continental Breakfast with NSA Experts Start your day by expanding your learning and increasing your network. Choose a seat at the Up Close and Personal Breakfasts and you will find an NSA expert at your table. This is an informal opportunity to meet and chat with a legend in the speaking business. 8:30am - 10:00am Concurrent Sessions Speaker Business Survival: How to Protect Your Speaking Business When Near Death Illness, Disaster or Fate Come Knocking at Your Door Gerard Braud Making a Mark! Take Your Intellectual Property to the Bank Carol Desmond Attendees will learn the key to creating, maintaining, protecting and exploiting their brand. Understanding Gen X & Gen Y: Working With Clients and Audiences Under 45 Panel session facilitated by Kirstin Carey 8:30am - Noon Mega Session The Entrepreneurial Speaker: A Look at Multi-Generational Product Development Richard Parker Richard will show you how today's professional speaker can drastically increase their income through the development of a stable of cost-effective, highly profitable products created from a single core product through a multi-generational process. You will leave with useable ideas you can implement immediately. By attending this session you will learn how to include product sales into your speaking business; learn why products are so important to a speaker's message; learn how to drastically reduce the development time of product development; learn what products sell and what mark-up professional speakers should expect; learn the steps needed to get started developing a multi-generational line of products. 8:30am - 5:00pm Intensive Track Champagne Style & Impact on a Beer Budget: The Business of the Professional Speaker Business...From A-to-Sucess! Jeffrey Magee, CSP, PDM, CMC This session will detail exactly how to identify what service or product you have that the market needs, how to position yourself for immediate client connections and then how to build a scalable and saleable business. We’ll cover every aspect of building a professional speaking business—administration, marketing, sales, client retention, converting clients into advocates and ways to generate platform experience into endless profitable speaking opportunities. We will provide formulas for determining your reality fee and when and how to increase that fee and learn how to build a business that sustains your lifestyle needs. Whether you are a start-up, one person show or want to build an enterprise, you will learn from a person that has made a business machine over the past twenty years go from solo to a seven-figure business model!
10:00am - 10:30am Break 10:30am - Noon Concurrent Sessions The Unique and Powerful Coach/Client Relationship: Is It for YOU? Kate Larson, PCC Coaching is the latest buzz word and new trend in business. We will explore the trends, distinctions, roles, methodology and training involved for clearly determining if coaching is a professional role or service you would like to add to your services. The art and real science behind the work will be shared. Walk away with a clear grasp of coaching and it’s potential for your business—or not. EXTREME Platform, Research and Sales Techniques You Can Use Right Away for Impact and Cha-Ching Brian Walter, CSP Your clients say that you were hired for your expertise. But they actually hired you to give them an EXTREME audience experience. In this massively-practical, example-laden session you’ll discover how to take any piece of speech content—story, statistic, PowerPoint® slide, audience interaction routine—and make it more EXTREME! Building Your Virtual Business Team Steve Epner, CSP and Lynda McDermott, CSP The majority of NSA members are individual speakers who run their business out of their homes or in a small office supported by an assistant. Increasingly, however, with the advancement of technology, these business owners are able to create a virtual team of experts to support their business goals. What is the best way to manage this virtual team? Lynda McDermott, CSP, author of the best-selling book World Class Teams, and Steve Epner, CSP, Innovator in Residence at Saint Louis University will offer their perspectives on how to set up and maintain a high performance virtual team. Citing best practices learned from working with global and consulting teams, Lynda and Steve will provide the audience with tools and tips for selecting and harmonizing the experts who make up your virtual team. Noon - 1:30pm Lunch 2:00pm - 3:15pm Concurrent Sessions The Delightful Dozen: Twelve Ways to Make Your Meeting Planner a Hero Lou Heckler, CSP, CPAE At this session, you will learn proven methods to thrill your meeting planner and guarantee they will want you back for another meeting. Web 10.0—How Any NSA Speaker Can Use the Internet to Get More Prospects, Get More Clients Aden Make More Money in Less Time Mark Hendricks With all the buzz about Web 2.0 on the net, Internet business pioneer Mark Hendricks will show you how you are already positioned to do what he has been doing for years—it’s what he calls “Web 10.0.” You’ll discover the seven steps to a successful Internet-based business, plus the 12 strategies you must master to create your own Internet empire. Creating Your Own Brand...What Are You Famous For? Kenneth Banks Successful brands have developed a relationship with their customers and have determined just what they want to be famous for with those customers. In this session you will learn how, by using the same principles that Ken learned in 30 years in marketing, a successful speaker can develop a strong brand for themselves and for their companies. 2:00pm - 5:00pm Mega Session One for the Money, Two for the Show, Three—Get Ready for a Standing "O"! Rock Your Audience Every Time Claude Stein Experience the exhilaration of working with world class artist and Platinum Award winner Claude Stein and learn how to open the hearts and minds of your audience within minutes. Participants sing, present, are coached and bond in a way that's brilliantly creative, unexpected and unforgettable. 3:15pm - 3:45pm Break 3:45pm - 5:00pm Concurrent Sessions The 10 Greatest Mistakes Speakers Make—and So Have I Jim Cathcart, CSP, CPAE Since starting my speaking career in 1977, I’ve had home runs and strike-outs galore. Learn now so that you can get the hits and avoid the pits. Jim will share stories from his business and others to show you exactly how to spot opportunities others don’t see and how to detect disasters that masquerade as great opportunities. To Mastermind or Not to Mastermind: Mismatch or a Perfect Fit? Carol Kivler, CSP, MS The Pursuit of More! More Leads, More Sales, More Spin off, More Profit: What's Working Now to Help You Sell More in Less Time While Doing Less Work Colleen Francis DINNER ON OWN
7:00am - 8:00am Up Close & Personal Continental Breakfast with NSA Experts Start your day by expanding your learning and increasing your network. Choose a seat at the Up Close and Personal Breakfasts and you will find an NSA expert at your table. This is an informal opportunity to meet and chat with a legend in the speaking business. 8:30am - 10:00am Concurrent Sessions Turning a Speaking Career Into a Movement—Scoping Purpose Thomas Winninger, CSP, CPAE Why give a speech when you can be creating a movement? It is not the speech but the application of the content that drives the true value of what you present. Significance in a speaking career comes when we come to terms with the basic overlooked truths of the marketplace. Thom has spent the last five years coming to terms with what he calls Enterprise Theology and the Absolute Truth. He will demonstrate how to apply them to your career, your content and your enterprise. In Search of the Author's Holy Grail: Marketing Your Book for Best-Seller Status Susan and Phillip Van Hooser, CSP, CPAE; Jerry Gitchel In this session you will learn a process for using various marketing techniques to intentionally advance the sale of your book(s) with the stated objective of achieving recognition on a best seller list. By attending this session you will understand how to design, build and execute a book launch campaign that is easy, effortless and effective; know how to gather the essential tools and resources required to execute a successful campaign; develop the valuable skills needed to build partner relationships that create high value buyer incentives. Practical Podcasting for Professional Speakers: Reaching Virtual Audiences With Your Business Message Jocelyn "Toolie" Garner Is it worth investing the time, effort and equipment to create podcasts to promote your speaking business? Toolie says yes! In this session she'll explain step-by-step the practical and technical aspects of planning the content and scheduling the podcasts, demonstrate the equipment used to create audio segments, and show you how to upload and distribute your podcasts from your blogs and/or Web site. Toolie will also cover other outlets for your podcasts in addition to hosting the audio on your own site, as well as ways to acquire subscribers. 8:30am - Noon Mega Session Shed or You’re Dead®: How to Thrive & Keep Your Audience Alive With High Energy Interactive Keynotes! Kathy Dempsey, CSP Come laugh and learn in this highly interactive mega session presentation. First you will experience an "interactive keynote" on "interactive keynotes" then join the rest of the group and help dissect what made it work. SHED all your old beliefs about what a "pure" keynote is and come enjoy the ride. This presentation will be jam packed with practical strategies for crafting and delivering interactive keynotes that will ignite your audiences. 8:30am - Noon Intensive Track FIZZ 101: How to Turn Cocktail Napkin Ideas Into Products That Really Sell Steve Spangler, CSP You need products that fizz, bubble and erupt into a new revenue stream. Steve Spangler will teach you how to create products that will have your audiences buzzing with excitement. Every speaker has product ideas, but even the best ideas don’t jump off the cocktail napkin and sell themselves. Steve will show you his secrets for creating products that produce multiple streams of income. Learn how to turn simple ideas into great products without spending a fortune. Uncover the secrets to non-traditional product development, cost-effective packaging and viral marketing ideas that are guaranteed to improve your bottom line. 10:00am - 10:30am Break 10:30am - Noon Concurrent Sessions Building the Ultimate Speaking Business—Planning Makes the Difference Jim Rhode, CSP The easy part is developing and presenting the speech. The hard part—marketing and managing your business profitably! Jim has 35 years of speaking experience and will share the secrets he has learned and encourage you to “manage-your-bottom-line.” Mastering Your Personal Productivity Laura Stack, CSP, MBA Are you as efficient as you can be while in the office and on the road? If you’re disorganized you’ll have less time to spend on the important aspects of running your business. In this session, Laura, the Productivity Pro® will teach you how to be at your productive best. Noon - 1:30pm Lunch 2:00pm - 3:15pm Concurrent Sessions Are They Singing Your Song? How to Use Music in Your Speech Legally and Ethically Al McCree You would like to use music in your speech but you are not sure how. You are confused about required music licenses. You might like to try song writing for your own speech. This presentation is the definitive “how-to” on using music in presentations from keynotes to workshops. Own the Podium: Sell $25,000+ Per Year of Products and Services by Giving Two Free Talks Per Month! Michael Charest Michael will teach you a precise six-step system which can be duplicated as you masterfully sell from the podium. You will learn exactly how to offer your products and services in a confident, ethical and dignified manner that has attendees wanting to invest with you. Michael earns $250,000+ per year from 24 free talks—and you can do it too! 2:00pm - 5:00pm Mega Session How to Turn an Engagement Into Six Figures Ron Karr, CSP It takes as much time and effort to sell a $10,000 engagement as it does to sell a $100,000 project. Many speakers/trainers/consultants are limiting their earnings by not expanding the conversation which could result in additional opportunities. They are selling an engagement versus an outcome. 2:00pm - 5:00pm Intensive Track REZZ* 201: Products, Avatars and Your Speaking Business in Virtual Worlds Gina Schreck, CSP You have fizzed, bubbled and popped; now it’s time to FLY! Steve showed you how to create products and promote them using SMM (social media marketing)—we are going to take it one step further…into virtual worlds. When things become clear in Second Life, it is called “rezzing” and we are going help rez things for you when it comes to this crazy area of virtual worlds. 3:15pm - 3:45pm Break 3:45pm - 5:00pm Concurrent Sessions I Wanna be a Facilitator: Another Critical Tool In Your Portfolio You are a great speaker and/or trainer. What else can you do to serve your clients who already love you? Have you considered being a facilitator? Learn how to increase your value to your clients by offering this valuable service as well. The potential payoff is huge. "Aha"some and "Aha"bject Lessons: Transforming Your Brain Space With Purposeful Props, Meaningful Metaphors and Awesome Object Lessons Betsy Allen, CSP, MBA, CQM, CMC If a picture is worth one thousand words, an anchoring analogy, prop or theme is worth 10,000 words. What are the nine reasons anyone remembers anything? What is the step-by-step thinking process to change your intangible concepts into tangible physical representations? Explore answers to these questions, six examples and twenty more to take away. Join this session to practice a process to morph any potentially forgettable concept into a memorable hook never to be misplaced, misquoted or mystically lost. 6:00pm - 10:00pm Dinner and Entertainment
6:30am - 7:30am Religious Services 7:00am - 8:00am Up Close & Personal Continental Breakfast with NSA Experts Start your day by expanding your learning and increasing your network. Choose a seat at the Up Close and Personal Breakfasts and you will find an NSA expert at your table. This is an informal opportunity to meet and chat with a legend in the speaking business. 8:00am - 10:00am Closing General Session with Tim Sanders
| ![[]](/files/images/bottom_left.gif){kind=small}
| ![[]](/files/images/bottom_right.gif){kind=small} | |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
![[]](/files/images/top_leftx.gif){kind=small}
![[]](/files/images/top_rightx.gif){kind=small}
![[]](/files/images/bottom_leftx.gif){kind=small}
![[]](/files/images/bottom_rightx.gif){kind=small}
![[]](/files/images/top_left.gif){kind=small}
![[]](/files/images/top_right.gif){kind=small}
|
|
home |
 |