2008 NSA Convention: NSA Rocks NYC!
Schedule
Friday, August 1 | Saturday, August 2 | Sunday, August 3 | Monday, August 4 | Tuesday, August 5
Friday, August 1
Noon - 4:00pm
Registration Open
8:00pm – 9:00pm
Camp NSA Class of ’07 Reunion
^Back to Top
Saturday, August 2
8:00am – 6:00pm
Registration Open
8:00am – 6:00pm
Hospitality Open
9:00am – 11:30am
Chapter Leadership
*Open to Everyone
Learn the Secrets of Chapters That Rock!
Everyone rocks when they have the right stuff to perform. Your chapter can be like a cover band that plays the same old songs – or an innovative group that is prepared to rock your members.
This session will give you the best practices that will take the blues out of chapter leadership. Come learn success stories for fund raising, programming, special events, Speaker Fast Track Schools and more. After this session, your members will be busting down the gates to your chapter events. And you won’t have to break your back (or your bank) to do it. So, feel the flow – get electric – and join other NSA leaders to share the secrets that will make your chapter rock!
9:00am - Noon
Foundation Benefit Seminar
Elvis did it. The Beatles did it. Led Zepplin, Janis Joplin and even the Cowsills did it.
We’re talking about breaking the rules and succeeding in ways that others never imagined.
If you are ready to achieve amazing success on your terms, this year’s Foundation Benefit Seminar is a “not-to-be missed” session. Imagine, in three hours, you will walk away with hundreds of mind-blowing dynamite ideas to help you think differently, act decisively and take your speaking business to a whole new level of success.
Our incredible line-up of amazing professionals have broken the rules to claim their legendary results.
- Nido Qubein, CSP, CPAE : Nido has gone full circle from starving student to President of High Point University. Along the way he has become a best-selling author, legendary speaker, successful entrepreneur and business owner, and recipient of both the Ellis Island and Horatio Alger awards.
- Dan Janal: Speaker, marketer, and author—from award-winning newspaper reporter to internationally-recognized speaker, Internet marketer and best-selling author of numerous books. Dan is a down-to-earth kind of guy who does things his way—extremely successfully. He offers practical, easy-to-implement tactics that will give you an immediate return on your valuable investment in time and money.
- Christine Comaford-Lynch: Renegade entrepreneur, author of the NY Times best selling book, “Rules for Renegades”—and runaway success story—Christine Comaford-Lynch has lived the kind of life most of us only dream about. From model to monk to multi-millionaire, she has always gone after what she wanted—and achieved significant results. She’s won, lost, worked, played and every step of the way, she’s written her own rules. Since 1990, Christine has guided over 100 small businesses and more than 700 of the Fortune 1000 in effecting proactive, intentional change.
Don’t miss this one of a kind, pre-convention event. This event requires a separate registration fee of $95. Register now!
Noon – 6:00pm
Exhibits Open
Get connected with dozens of organizations and individuals that offer the hottest products and services available, especially for professional speakers.
Noon – 6:00pm
NSA Bookstore Open
Browse the shelves of the NSA bookstore offering books and products from 2008 NSA Convention presenters. You’ll even have the opportunity to meet some of the main stage presenters face-to-face during book signings. Book signing times are posted in the bookstore and a listing is included in your portfolio bag.
1:00pm-2:00pm
Professional Experts Group (PEG) Sessions
*You must be a member of the individual PEG to attend these sessions. PEG membership is open to NSA and IFFPS members only. To join a PEG, visit www.mynsa.org or call NSA Headquarters at (480) 968-2552.
Business Coaching
How to Increase Your Revenue Stream by Adding Coaching to Your Practice
Panelists: Patrick Donadio, CSP, MBA, MCC; Steve Lishansky; Keith Rosen, MCC and Moderated by: Pam Watson Korbel
Learn from the masters who have combined training and speaking with coaching to maximize their business growth. By attending this session, you will be able to: *Learn the steps to add coaching to your speaking/training business, including developing your credentials as a coach * Uncover the process to sell a package of coaching and speaking/training services * Understand how a portfolio of services enhances your clients
Educators
Help! How Do I Get Through To Them?
Mark Brown
The Toastmasters International 1995 World Champion of Public Speaking will lead this interactive session on ways to connect with 21st Century students and educators. By attending this session you will be able to: * Effectively connect with youth and adults at the same time * Learn simple techniques for re-igniting the ‘spark’ in weary educators * Know why parent/family presentations are more popular and necessary, and how they can change a community
Seminar/Workshop Leaders and Facilitators
Building Incredible Credibility
Al Lucia, CSP
Effectiveness in workshop and seminar facilitation involves a lot more than experience, content and materials. Credibility of the facilitator can make the difference between learning and yawning, engagement and indifference, even success and failure. In this highly interactive workshop participants will be presented with specific credibility enhancements by someone who has spent more than 30 years practicing what he preaches. By attending this session you will be able to: * Learn the balance between content and credibility * Learn the five best ways to build credibility * Identify individually one or more behaviors that will increase their credibility substantially and immediately
Storytellers
The Nine Questions Your Story Must Answer For Your Client’s Bottom Line Concerns
Vincent Muli Wa Kituku, CSP, PhD
What clients invest to learn from you depends how they perceive your story will improve their bottom line. Cinderella tales and why the monkey and the shark are not good friends have audiences holding their breath so they don’t miss a word of the plot. But can corporate America extrapolate the message that relates to the bottom line? In a few minutes you will learn what CEOs and other decision makers want your story to invoke for their money. By attending this session you will be able to: * Learn how one story may have multiple applications depending on your audience or emphasis * Understand how to tie your stories to your clients’ bottom line * Explore ways you can adapt existing stories to your own needs
1:00pm - 5:00pm
Cavett Institute
The Cavett Institute is a seminar for the emerging speaker held in conjunction with the NSA annual Convention and brought to you by the Academy for Professional Speaking. This program requires pre-registration. read more>
2:30pm – 3:30pm
Professional Staff Program
*Open to everyone, priority seating for Staff attendees
World’s Best Copywriting Secrets
Peter Fogal
From this session Peter will teach you how to break down the components of successful sales letter and show you what goes into a persuasive sales piece. You will learn the psychology of how to turn a prospect into a life time customer through direct response advertising. You are going to walk away with a strong rudimentary knowledge of how and why a letter is structured so you can better work with a copywriter or further you knowledge into learning copywriting yourself.
2:30pm – 3:30pm
Professional Experts Group (PEG) Sessions
*You must be a member of the individual PEG to attend these sessions. PEG membership is open to NSA and IFFPS members only. To join a PEG, visit www.mynsa.org or call NSA Headquarters at (480) 968-2552.
Health & Wellness
Express Yourself With Flair: Increase the Speed With Which You Succeed
Patricia Fripp, CSP, CPAE
Whether you are a novice or experienced speaker you will learn little-known and often overlooked techniques that will notch up the scripting and delivery of your presentations. You will watch and perhaps experience Patricia Fripp’s legendary coaching in mini coaching sessions. By attending this session you will be able to: * Obtain inside secrets behind stories * Identify the value of visual words * Memorize mechanics
Humor
Comedy in the Big Apple – Live From The Late Show With David Letterman!
Scott Blakeman
Have you ever wondered how the show on the TV screen in your living room comes to life? Join us as we spend an hour with the incomparable Scott Blakemen, a performer and writer from The Late Show with David Letterman. Humor can be an invaluable tool to connect with your audience and convey your message with even more impact. It’s a great way to break the ice, get people’s attention and provide a more intimate, personal approach to your speech. Scott will help you reach within yourself to find your own sense of humor and successfully apply that to your unique speaking needs. By attending this session you will be able to: * Use humor techniques to convey your message * Inject humor into difficult topics * Discover the best methods for connecting instantly with your audience
Writers & Publishers
How to Successfully Publish Your Book
Jerry Simmons
You have many options in today’s competitive marketplace for publishing an original manuscript. So to publish successfully, you need to understand the market and where your book fits. This session will introduce you to the marketplace for selling books, describe each publishing option and discuss in-depth the advantages and disadvantages of each. Jerry spent more than twenty years with Random House and the Time Warner Book Group. He has worked on such multi-million copy bestsellers as “Bridges of Madison County”. He is the founder of two Web sites, one which is an informational Web site for writers, and the other is a new community and marketplace for independent writers. By attending this session you will be able to: * Understand what goes on behind the scenes of a New York publisher * Determine why it’s important to know the market * Learn what it takes to attract the attention of a big publisher
3:00pm - 4:30pm
Staff Reception
*This is open to all attendees registered as Staff
3:15pm – 4:00pm
First Timers Reception
3:45pm - 5:15pm
Youth Opening General Session with Parent/Guardian
*Required for all youth attendees and parent/guardian
Click here for youth programming details
4:00pm – 5:00pm
How to Earn Your CSP
Linda Keith, CSP, CPA
Are you ready to pursue your Certified Speaking Professional (CSP) designation, but aren’t sure where to begin? This information-packed session will help answer your questions and move you one step closer to achieving this milestone in your speaking career.
4:00pm - 5:00pm
Professional Experts Group (PEG) Sessions
*You must be a member of the individual PEG to attend these sessions. PEG membership is open to NSA and IFFPS members only. To join a PEG, visit www.mynsa.org or call NSA Headquarters at (480) 968-2552.
Consultants
A View From the Other Side of the Desk: Former Hearst CEO Tells Consultants What You Need to Know
Robert Danzig, CPAE
This not-to-be-missed presentation will share a decision maker’s advice on becoming a high impact consultant. During Robert’s tenure at Hearst Newspaper Group, he took the company from a financially weak news organization “on corporate welfare” to a worldwide media powerhouse that owns over 29 major profit centers including the Houston Chronicle. Danzig will share his wisdom from the CEO’s perspective of having hired many excellent, and not so effective, consultants. You will learn how to transform your consulting practice. By attending this session you will be able to: * Enhance your efficacy * Bind yourself to the client * Hire consultants to help you and your clients soar
Diversity
Your Business Worldwide Emerging Global Issues in Diversity
Panelists: Patricia Ball, CSP, CPAE; Andrew Erlich, PhD; Cathy Harris and Moderated by: Sonia Aranza, MA
Expert panelists will explore emerging global issues in the diversity arena. This exchange will enhance understanding of diversity global practices and help to identify business opportunities worldwide. By attending this session you will be able to: * Identify emerging global issues * Enhance the understanding of diversity-related business opportunities worldwide * Identify diversity best practices across borders
Motivational/Keynote
Why Settle for the Balcony? How to Have a Front-Row Seat in Your Speaking Career!
Marilyn Sherman
Do you ever feel like you’re stuck in the balcony while everyone else is in the front-row? Come watch a full-time keynote speaker do a brief keynote and then learn from her mistakes, as well as her turning points along the way to becoming a rock star in her niche market. In this session, you will learn how to go deep into an industry, what to avoid and how your perspective determines where your seat is. Join Marilyn, a former public seminar presenter turned keynote performer, as she shares her moments of truth. By attending this session you will learn: * How to be a rock star in your niche market * How to have front-row perspective * How to be authentic and avoid being a Milli Vanilli in our industry
Sales Experts
Rock Your World by Tremendously Growing Your Business
4:00pm - 5:30pm
NSA Orientation & First Timers Welcome
Chris Clarke-Epstein, CSP and Terry Paulson, CSP, CPAE, PhD
Is this your first time at a national NSA meeting? Are you feeling a little overwhelmed? This is the perfect opportunity to meet NSA members and other first-time attendees. This session will show you what you can expect to ease your mind in order to get the most of your Convention experience.
4:45pm – 5:30pm
Catholic Mass
6:00pm - 7:30pm
Opening General Session
From Barrister to Broadcast News: Challenging Yourself to Speak With Courage and
Heart
Manny Medrano, JD
Do you transfix and motivate audiences to strive for greater personal and professional achievement? Success or failure on the platform can turn on one issue. As a speaker do you cower or empower? This insightful presentation reveals how courage, heart and soul can transform speakers into powerful motivators of change for their audiences. Manny is a reporter/anchor with KTLA News, a former Supreme Court correspondent for ABC News and a former federal narcotics prosecutor.
Shake it Up! What the Beatles Can Teach Us About the Speaking Business
Bill Stainton
By continually challenging the rules and changing the game, in short, “shaking it up,” the Beatles stood out from the crowd and became the gold standard in their business. Bill will teach you why shaking it up is crucial to your business as well.
7:45pm - 8:45pm
Opening Reception
9:00pm-10:00pm
Jewish Service
^Back to Top
Sunday, August 3
6:45am – 7:30am
Religious Services
Interdenominational Christian Service
The Church of Jesus Christ of Latter-day Saints
Unity/Unitarian/Religious Science Church Service
6:45am-7:45am
Coffee Service
7:00am-7:45am
Non-Member Roundtable Session
Mark LeBlanc
If you are not a member of NSA and are looking at how to fast-track your journey as a professional speaker, join us for this session of tips, ideas and information. Mark will facilitate this working session on the speaking profession.
7:00am-7:45am
You Can Always Get What You Want:
Rock Your Convention Return on Attendance (ROA)—Part I
Chris Clarke-Epstein, CSP
Have you ever wondered if you got your money’s worth out of an NSA meeting? Grab your favorite morning beverage and get ready to plan for an extraordinary return on attendance from this Convention.
7:00am - 4:00pm
Registration Open
8:00am - 9:30am
General Session
What Got You Here Won’t Get You There
Marshall Goldsmith, PhD
Are you at the top of your game, or are you looking to get better? Discover how simple things done exceptionally well can help you improve both personally and professionally. Best-selling author Marshall Goldsmith is the management guru Forbes magazine cited as “one of the top five executive coaches” and the Wall Street Journal recognized as the “top executive educator in America.”
8:00am – 6:00pm
Hospitality Open
9:00am - Noon
NSA Exhibits and Bookstore Open
9:30am - 10:00am
Coffee Service
10:00am – 11:15am
Concurrent Sessions
What’s So Funny? How NYC’s Best Stand-up Comedians Get Their Material
Matt Bellace, PhD
This hilarious session will feature stand-up comedy and joke psychoanalysis. The best learning opportunity should occur during the Q&A as the comedians talk about the process of constructing material and how to take personal events and turn them into appropriate humor for the platform. By attending this session you will: * Experience entertainment by some of the best working comedians in NYC * Be given three techniques for creating your own biographical humor * Have an opportunity to ask comedians about the origins of their material and how it was created
What the Rock and Roll Hall of Fame Knows That You Don’t: How to Develop a Purposeful Product Philosophy
Chris Clarke-Epstein, CSP
People approach a speaker's product offerings in the same way they spend money in a museum gift shop. Unless you've thought of your product mix through the secrets of America's finest museum gift stores, you're making product development too complicated, missing opportunities and losing money. This session will ensure you wrap-up and act on all the product knowledge you've gained at the Convention. By attending this session you will be able to: * Define your product experience * Create a product action plan * Practice three ways to measure and evaluate your product sales
Selling to the Corporate Market: The Who, What and How of It
Mitchell Gooze, CSP
Learn from a Fortune 200 division CEO what it really takes to sell successfully to the corporate market. Understand the difference between big companies and mid-sized companies and who you should approach based on your expertise. By attending this session you will: * Know who to approach and why * Understand what corporations really want from a professional speaker * Learn whether you should go through human resources or to decision makers and why
All Hits, All the Time With Web 2.0: Turn Your Content Into Top 40 Hits When You Use Web Technology the Right Way
Tom Gray
Blogs, email, podcasts, video, social networks, search marketing, you’ll learn how to make sweet music and sweeter revenues when you air your message the right way using these Web instruments. We won’t teach you how to play we’ll teach you what to play to maximize your messages’ exposure to your audience. By attending this session you will: * Gain a clear understanding of the top Web 2.0 technologies and how you can use them to market your business * Learn how to craft your message to gain maximum exposure both to attract the right human audience and to get the appropriate attention from search engines * Understand how to create an integrated Web marketing system where all the parts work together for the good of your speaking and product sales
Isn’t It Time to Do Something About Your Media Exposure? Use the Media to Get Bookings, Sell More Products and Increase Your Fees
Pam Lontos, CSP, MA
Have you ever wondered why some speakers are making so much more money than you? They know how to use the power of the media to advance their careers. During this highly interactive session, you will develop your "hook" and even walk out with an outline for your own article and press release. By attending this session you will be able to: * Craft publicity pieces (articles, press releases, etc.) that will be noticed by editors/producers * Identify the top seven publicity mistakes * Use your media coverage as part of your marketing efforts in order to increase your business
Crafting and Delivering Defining Moments
Brad McRae, EdD, CSP and Ricky Nowak, CSP
Brad and Ricky will teach you how master presenters craft defining moments that have the intellectual power to get people to see the world differently and the emotional force to inspire them to achieve more than they ever thought possible. Too many presentations are like cotton candy. They are great at the time, but afterwards audience members often feel very unsatisfied. You will learn how to add meaning and substance at the deepest level possible, and how to develop rock solid information and deliver it so your audience will remember it five years later. By attending this session you will be able to: * Identify what defining moments and how master presenters develop and use them * Develop and anchor your own defining moments * Add theatre and drama to make your presentation imminently memorable
Rock and Roll Never Forgets…Do You? Change Your Mind With Techniques on How to Shape and Retain Memories
Karen Pryor, PhD, PT
As speakers we are memory crafters. We give presentations, tell stories, rhythms and rhymes all the time. How can we remember? This will change your mind with new knowledge on how to shape and retain memories. This session will give you tools that yield profound results. By attending this session you will be able to: * Identify principles of how the mind works to yield profound results * Form and retain more important information * Use techniques to present information to enhance your audience retention
Hot Sizzling Copy That Converts Prospects Into Purchasers: Learn Why Traditional Marketing Methods Don’t Work!
Edie Raether, CSP, MS,
Minds have changed, but have your marketing methods? Forget features and get beyond benefits. Learn a dynamic, revolutionary sales model that creates psychological tension to motivate and influence action. Create involvement and participation on the web to attract, connect and convert prospects into purchasers. Craft your copy with words that inject emotions and psychological triggers to imbed commands and ask questions where people sell themselves short to eliminate resistance. By attending this session you will: * Discover the essential, but missing ingredient, in all sales and marketing methods to stop sabotaging your sales success * Apply the “tension test” to all your written promotional and marketing materials * Increase cyber sales by incorporating involvement and participation on your Web site
Speaking From the Inside Out: Finding Your Speaker Voice
Diane Sieg
Finding your speaker voice is learning how to speak with presence, purpose and sometimes even pain, both on and off the platform. Through demonstration and practice, you will learn how to use your authentic, real and vulnerable voice from the inside out to connect with your audience in the most meaningful way. By attending this session you will: * Understand what your speaker voice is and how to use it * Connect with your audience with presence, purpose and pain * Identify a specific risk to take on the platform to speak from the inside out
Speak for a Living, Invest for a Life! It’s Not the Amount You Earn, But What You Do With it That Determines Your Quality of Life
Mike Summey
Join Mike and learn how to convert spare time into a lifetime of passive income, create a growing passive income that may eventually surpass your earned income without sacrificing your speaking career, and discover that wealth building is not rocket science, it's common sense. By attending this session you will be able to: * Identify the difference between earning a living and building wealth * Generate truly passive income without creating a second job for yourself * Get others to make regular deposits into your future
From Cold Call to Bold Call: How to Win the Keynote Booking War!
Rob “Waldo” Waldman, MBA
Being a great speaker and having awesome content is useless unless you know how to market and sell your brand. From tracking down relevant leads to having an arsenal of Top Gun marketing materials, Waldo "The Wingman" will show you dozens of innovative sales and marketing tactics that will get you booked—and build your brand—in a commoditized keynote world. By attending this session you will: * Track down hidden keynote leads on the Web and sell with confidence * Leverage your most powerful marketing and sales tools, your Web site and demo video * Use powerful brand building tactics so your clients will never forget you
Life is Far Too Short: What Are We Waiting For?
George Walther, CSP, CPAE
What’s stopping you and those with whom you work from getting the most out of life? What is blocking you from fast-forwarding your business and career? From nurturing deeply satisfying personal relationships? From leading an extraordinarily effective team? From fostering fierce loyalty among your customers? George will inspire you to seize every day as an invitation to leap over your obstacles. Whether you’re launching a new marketing initiative, spurring your work team to the pinnacle of productivity or infusing your personal relationships with renewed passion, this session will deliver what you need. By attending this session you will be able to: * Use creative ways to unravel what you thought was a tangled mess * Develop rapport and open productive communication channels even with cranky customers * Develop a practical action plan you’ll implement even before you leave the room
Jeremiah Was a Bullfrog—How a Frog Was Kissed and Became a Prince
Alan Weiss, CMC, CSP, CPAE
Learn how to identify and explore the landmark events in your life which lead to wealth and happiness. By attending this session you will be able to: * Exploit serendipity by leaps and bounds * Leap-frog your career * Hop to glory
Everyday Secrets for Staying Booked Everyday
Alan Zimmerman, PhD, CSP, CPAE
In 1985, Alan Zimmerman started his full-time speaking career by booking 167 programs with no video, no brochure, no calling and no writing and he has continued to book more than 100 full-fee presentations each and every year for 23 years. You'll learn Alan's 20 simple, practical, low-cost, no-fail secrets for having all the bookings you'll ever want. Don't expect any fancy theories or complex systems because all you're going to get is down-to-earth strategies that you can use today to fill your calendar tomorrow. By attending this session you will be able to: * Learn five ways to tweak your content so your audience wants you back * Learn five strategies to keep your customers and potential customers thinking about you * Learn ten techniques that bond you with the meeting planner and the audience so they invite you back
Live in Concert: The Legends
Emcee: Mike Frank, CSP, CPAE
Performers: Jeanne Robertson, CSP, CPAE;
Nido Qubein, CSP, CPAE;
Patricia Fripp, CSP, CPAE;
Don Hutson, CSP, CPAE;
Jim Cathcart, CSP, CPAE;
John Alston, CSP, CPAE, MS
Don’t miss this rare opportunity to hear legends of the speaking profession each give you 10 minutes of the material that makes them, well, legendary! By attending this session you will be able to: * Watch some of the best “styles” in the speaking industry * Hear one or two great stories from each “legend” * Leave knowing why these legends have been so successful
Staff Session
Meet the Pros – Staff Style!
* Open to everyone, priority seating for Staff attendees
This must see round-table event is offering up to ten different topics presented by your peers will provide you a two-fold opportunity! First, this session offers are rare occasion to participate in you choice of three different 25-minute round-table “mini-sessions” covering a plethora of subject matter. Staff Pros from offices like yours impart their expertise, experiences and recommendations on topics that your peers suggested in a recent survey. Second, you’ll have a great chance to learn, share and network with your contemporaries across the country. This session is by staff for staff.
Partner Session
*Open to everyone, priority seating for Partner attendees
**This is a unique two-part panel offered on both Sunday and Monday mornings
Secrets of Successful Speaker/Partner Pairs: Part I
Moderator: Kristin Arnold, CSP, MBA, CPF, CMC
Panelists: Susan and Phil Van Hooser, CSP, CPAE; Shondell and Chad Hymas, CSP;
Doug Stevenson and Deborah Merriman
Were you unsure about whether to register for the Convention as “partner” or “staff,” because you’re actually both? Are you exploring what it might look like to leave your job and go to work with your speaker partner? Maybe you’re already “sort of” doing some work for your speaker but are thinking of making it official? Or perhaps you’ve already been working with your speaker partner for some time and are curious how other pairs within NSA make it work. Join us for a unique two-part panel with successful spouse/partner teams (one with male speaker; one with female speaker) and learn how to have both a successful, romantic and business partnership. Whether you are attending the Convention with or without your significant other or if you've contemplated working together, these sessions are a must. Attend together, if you can, and ask your burning questions about how to make the work/marriage thing work.
11:45am – 1:45pm
Luncheon General Session
Recipes for the Remarkable: Lessons You Can Use to Build Your Business and Leverage Your Life From the Titans of Business, Sports and Entertainment
Facilitated by: Mark H. Sanborn, CSP, CPAE
The leaders of business sports and entertainment have the same number of hours in their days as you do—so how do they do it? Find out the significant differences in how these mega-successes think and act that create the significant fame and fortune in their lives. Discovering how these people think differently will make a huge difference in your speaking business and career if you apply what you learn from this idea-packed forum.
Featured Guests:
- Omar Minaya
The first Hispanic general manager in baseball history and a leader in the Latin community, Omar Minaya was named the New York Mets Executive Vice President of Baseball Operations and General Manager in September 2004.
- Angela C. Santomero
As a founding partner and chief creative officer of Out of the Blue Enterprises, LLC, Angela oversees the research, creative development, writing and production of all of the company’s projects, including the show Blue’s Clues. Her mission: to bring children’s educational entertainment to a whole new level.
- Linda Kaplan Thaler/Robin Korval
Legendary advertising guru and best-selling authors Linda and Robin have created some of America's most memorable campaigns, including Kodak Moments and the Toys "R" Us, "I Don't Wanna Grow Up” jingle. Linda founded The Kaplan Thaler Group, now a billion dollar agency, perhaps best known for its famous Aflac duck.
1:00pm - 4:00pm
NSA Bookstore Open
1:00pm – 6:30pm
Exhibits Open
2:15pm – 3:30pm
Concurrent Sessions
Is There Value Beyond The Words You Speak?
Mel Abraham, CSP, CPA, CVA, ABV, ASA
Have you ever thought of creating a speaking business that actually has value in it beyond your speaking? One that you could sell for big dollars if you wanted to? One that makes income while you’re not on the platform? Mel will show you how true businesses are valued and what other companies are looking for in a business they might buy. He’ll explain how you can start creating a plan that gets you on the road to value creation. Mel Abraham is a long time CPA and speaker, and he’s considered one of the top 25 CPAs in the San Fernando Valley Business Journal. That’s no accident. He knows his stuff when it comes to making the numbers in your business speak just as well as you do. By attending this session you will be able to: * Identify what drives value in a business * Understand key traits of “synergistically successful” entrepreneurs * Identify the benefits of thinking like a business owner and not just a speaker * Determine if your speaking business is worth selling to someone else
Building Your Business: You Can Make it Happen!
Marjorie Brody, CSP, CPAE, CMC, PCC
Being a talented speaker is often not enough to build a successful, sustainable speaking business. This session looks at the "gestalt"—the entirety—of what it takes to build your business. This includes product and topic development, finding the right clients, sales and marketing and running the business as a business. Marjorie will provide practical strategies that helped her, and others, that you can apply immediately. By attending this session you will be able to: * Leverage your talent and passion * Expand your products and services * Identify your ideal client base * Create an effective marketing and sales plan* Understand the components of running a business
From Back of Room to Front of Store: Growing Your Business With a Book
Clint Greenleaf, CPA and Meg La Borde
Listen as industry insiders uncover the powerful financial, production, distribution, marketing and promotion secrets that drive big sales and successful, profitable authors. Clint and Meg are the executive team behind Greenleaf Book Group, a national publisher and distributor that has twice been named to Inc. magazine's annual list of the nation's fastest-growing private companies. By attending this session you will be able to: * Identify specific strategies to leverage speaking careers for success in book publishing and vice versa * Grow sales beyond the back of the room to reach readers in national retail stores * Understand the book industry secrets all authors need to know in order to create a small business development plan
How to Make “You” a Brand as Big as Kodak!
Jeffrey W. Hayzlett
As a speaker, how can you increase your brand value and get the spotlight on you? Are you in need of your own brand make over? Do you think you have what it takes to be your own worldwide brand? Learn how a leading Fortune 100 company CMO will show you techniques you can use as a professional speaker to get high content placement and recognition in places you would never expect. Jeffrey is leading the brand and digital transformation for Kodak's dramatic turnaround and is cited as a leading marketing expert on the Web and television and in books, magazines and newspapers worldwide. He is a frequent guest and commentator on such television shows as CNBC's The Big Idea with Donny Deutsch, the Fox Business Channel and has appeared on NBC's The Celebrity Apprentice with Donald Trump.
Why Should We Book You? A Backstage Tour Into the Minds of the People Who Hire Speakers
Panelist: Mark French with Leading Authorities; Kris Young with Martin Bastian Productions; Cheri Judkins with Harley Davidson; Dan Maddux with American Payroll Association
Moderated by: Shep Hyken, CSP
Watch what happens when reality TV, American Idol and NSA collide. A group of speakers will put themselves on the line in front of their peers and potential clients. They will have less than 60 seconds to present their ideas, topics and concepts to a panel of judges made up of speaker bureaus and meeting planners. The gloves come off as the judges provide instant and candid feedback, and you get to watch as it happens. Is the concept good? Is it bookable? Is it valid? Learn what they want, how they like to hear it and what's hot and what's not. This is a must-see session with must-have take-home value. This session will rock! By attending this session you will be able to: * Learn by example * Understand from the panel what topics are hot, and what is not * Determine what goes into the pitch by watching real life examples
The Power of Nice: The Four Letter Word Can Change Your Life
Robin Korval
In an era when the corporate world glorifies a dog-eat-dog mentality, can it really pay to be nice? Contrary to conventional wisdom, nice guys do finish first. By attending this session you will be able to: * Find out how your company can harness “The Power of Nice” to create a happier, more productive workforce and boost the bottom line * Learn “The Six Principles of Nice” and how to immediately apply them to your business and personal life for greater success. * Boost your listening skills, empathy for others and make it second nature to take a positive, supportive approach in life
Masterminds Rock Businesses: Seven Keys to Make Them Effective and Enduring
Kathy Loveless, CSP, MS
Mastermind groups can be great tools in blasting your businesses forward. Learn how they can be effective virtual boards of directors; how to avoid the biggest mistakes that cause them to fail and how to make them last over time and serve each member excellently. By attending this session you will be able to: * Understand what steps to take to create an enduring, valuable mastermind group * Use proven techniques that will keep members on track, moving towards their goals, and being accountable * Accept and reject members, avoiding administrative mistakes and numerous other how-to’s
Guerrilla Publicity for Speakers
Jill Lublin
Let the media tell your story and bring paid speaking engagements right to your door. Jill will share her proven publicity secrets for getting the attention of national media, including The New York Times, CNN, The Today Show, Good Morning America and more—all based on her international bestseller, Guerrilla Publicity. By attending this session you will be able to: * Quickly respond to breaking news and trends in your industry * Learn the seven guerrilla tactics for mastering any interview with magazines, newspapers or TV * Gain new repeat business—all from work of mouth “buzz” marketing
Growing Your Speaking Business Through Corporate Sponsorships
Nancy Michaels
Want to receive multiple bookings with one company/sponsor? Learn secrets on how to reach the top individuals of a major corporation with a compelling reason to work with you. Spread their message by maximizing your intellectual property as a conduit to reach their target market(s) and yours. Provide additional value to your sponsors and attendees by providing a turn-key system to reach prospects and customers. By attending this session you will be able to: * Identify the sponsor/corporation whose target market is yours * Determine the compelling offer and corporate exposure sponsors desire *Solidify the relationship for repeat/on-going business
Why Your Web Site and Marketing Efforts Suck: How to Master the Secret Power of Attraction on the Internet
Marsha Petrie Sue, CSP, MBA; Kit Brady; Janita Cooper; Stephanie Frank
Unfamiliar with the OOM acronym? Have you paid a Black Hat optimizer thousands of dollars to optimize your Web site with little or short lived results? Frustrated with wasted budgets and poor results from your marketing? Attend this session and learn how to be the hunted instead of the hunter. By attending this session you will be able to: * Differentiate yourself from your competitors quickly and easily * Substantially reduce, or even eliminate the size of your marketing budget * Increase your perceived value and understand why you are not getting the results you want
Do You YouTube™? Get LinkedIn® to the New Internet
Maurice Ramirez, DO
Maurice Ramirez was one of the first paid professional speakers in a new niche. He needed to find where his niche sought experts. Much to his surprise and joy, he found his market on YouTube™, LinkedIn® and even eBay®. Learn how to market in the guerrilla jungle of the Internet like today's rising rock bands. By attending this session you will be able to: * Use blogs, article banks and even eBay® to boast leads and market your speaking, products and services * Use YouTube™ as an immediately available and trusted showcase for your videos and demos * Use professional networking sites and reputation sites as guerrilla marketing forums to generate leads and expand your network of raving fans
Managing Your Productivity With Microsoft Outlook®
Jeffrey Rowe
Learn to increase productivity and enhance your in-office performance using Microsoft Outlook®. This total time management solution integrates communications, tasks, activities and planning. With hands-on instruction, you will learn to create a daily game plan, manage customer contacts and take control of email. Bring your laptop! By attending this session you will be able to: * Set-up Microsoft Outlook® as an effective business tool * Discover how to create a daily game plan to keep consistent focus on priorities * Gain knowledge of methods to control the daily barrage of e-mail
How to be a Sales Rock Star! Tired of Being the Opening Act? Learn How to Get Booked for Center Stage
Colleen Stanley
You just may be the best in your profession, but, are you getting paid like a rock star or a member of the backup band? Getting paid what you are worth requires mastering selling skills that eliminates stalls, price objections and free consulting. Is this your year to rock? By attending this session you will be able to: * Walk away with a revised value proposition that eliminates the “same old song” being sung by your competitors * Eliminate price objections by “dollarizing” the impact of your services—know who to charge and get full ticket price * Learn seven powerful questions that make prospects sell themselves
From Platform to Print: How to Write and Publish Your Signature Story
LeAnn Thieman, CSP
LeAnn teaches beginning and polished writers how to organize their stories and create action, characters, conflict and change to make it a story to remember. She'll instruct you on developing dialog, emotion, settings and scenes to solidify your message. Finally, you will learn how to submit it professionally for publication. By attending this session you will be able to: * Transform an oral story to a written one * Create dialog, define characters and convey emotion and action * Polish the work to submit for publication
So You Think You Need A Virtual Assistant? Tips for Transition and Taking your Business to the Next Level
Debbie Tester Sakagawa
Learn from the past president of the International Virtual Assistants Association about key points to consider when you want to take your speaking business to the next level. Are you ready? Where do you begin? Learn several key strategies for success in transition to working with a virtual assistant. By attending this session you will be able to: * Identify how to choose the virtual assistant that best suits your style * Recognize barriers to success as you transition from “solo” to “team” * Be introduced to tools for seamless virtual collaboration
Live in Concert: Women Who Rock
Emcee: Lisa Ford, CSP, CPAE
Performers: Toni Newman;
Janet Lapp, CSP, CPAE, PhD;
Roxanne Emmerich, CSP, CPAE, CMC;
Connie Podesta, CSP, MS;
Francine Ward, JD;
Laura Stack, CSP, MBA
Top ladies in the speaking profession give you 10 minutes of their signature material!
Staff Session
*Open to everyone, priority seating for Staff attendees
Selling at Full Fee—How to Ask For Your Price and Get It
Art Sobczak
Every dollar below full fee that you sell at gives away a dollar of pure profit. Don't do it! You'll see exactly how to sell your speaker and products at the price you want and how to painlessly deal with price pushback when it does occur. By attending this session you will be able to: * Prevent price resistance and objections by selling the value of your speaker * Understand the process for addressing price objections * Know when, how and what to negotiate so you do not give away profits or compromise integrity
3:30pm – 4:00pm
Refreshment Break
4:00pm – 5:00pm
Concurrent Sessions
Really, I Didn’t Mean To! Recognizing and Reducing Costly Ethics Risks You Never Knew Existed
Chris Bauer, PhD
*This ethics session is required for those applying to earn the CSP designation and is open to all attendees
This won't simply be a review of the ethics code! Learn how to recognize risks for serious ethics problems that we all carry and yet rarely see in ourselves. You'll get ideas and tools you can put into practice immediately to reduce your risk for unintentional but serious ethics problems. By attending this session you will be able to: * Identify at least four common but often ignored “red flags” for potentially costly ethics risks in ourselves and others * Implement an appropriate plan of action should you identify an ethics “red flag” in yourself or colleague * Identify a minimum of two previously unseen personal risks for potentially costly ethics lapses and be capable of monitoring for additional risks over time
Melting Pot or Tossed Salad? How to Rock Your Audience When They Are Diverse But Your Topic is Not
Lenora Billings-Harris, CSP; Gary Rifkin; Jo Ann Pina, PhD; Julia So
Join Lenora Billings-Harris, CSP and a panel of NSA’s finest multicultural specialists for a content-rich session jam-packed with immediately applicable tips and techniques that will fire up your entire audience. Connect your message with your audience across ethnicity, gender, sexuality, age, religion and different abilities while maintaining your own authenticity. This session includes a multi-page handout/reference guide. By attending this session you will be able to: * Evaluate your current programs to identify ways to incorporate easy inclusion techniques * Identify techniques that help your audience feel respected and included * Explore the most common speaker blunders that kill repeat business
Building Alliance With Meeting Planners: How to Enhance Your Speaking Career With MPI
Lawana Gladney, PhD
So you want the meeting planners to hire you? In this session you will learn the meetings industry and how to build relationships with planners. Learn from a speaker who has joined with MPI and now is in charge of hiring speakers for her 900 member chapter. Partnering with MPI can be one of the best decisions for your career. By attending this session you will be able to: * Build relationships with planners * Understand the meetings industry * Learn what planners are looking for when they hire speakers
Public Seminars That Ring Profit! Your Guide to Establish Audience Hospitality
Stuart Gray
Many of us are conducting public events and seminars to grow our business. Why? Simply put, it is profitable and attracts more new customers to our business. Take a guided tour to learn how to negotiate with the venue for discounted to zero dollar room charges, audio and visual needs for free and an audience friendly environment. Gain a new confidence with the sales staff and give your participants more than they expect. By attending this session you will be able to: Connect better with your audience venue’s by providing remarkable hospitality * Gain clarity regarding the banquet event order contract * Discover high margin opportunities that will positively effect your event
Tools of the Trade: Managing Your Office for Higher Profits
Joe Heaps and Dave Reed
With a large customer base spread across the world, Dave and Joe will discuss what they’ve seen work when it comes to managing a successful speaking office. With their background in technology, they’ll talk about the technology tools that you should be using in the upcoming year. They’ll also touch upon how using these tools can help you to increase your profits. Don’t miss this interactive and informative presentation! By attending this session you will be able to: * Find out what tools of the trade the seasoned speaking professional use to help them achieve success * Learn how being connected can increase your profits * Spend more time working on your business, instead of in it
Image Rocks! Harness Your Visibility! Increase Your Profitability!
Chad Hymas, CSP
Come and learn five rock solid lessons that took Chad from free to CSP in just five years! You'll discover diamond techniques to maintaining image and Chad's pearls for marketing. Let products work as gems! Chad will give you four ruby's to increase profitability and hidden stones to harness visibility with bureaus and clients. By attending this session you will be able to: * Leave with ideas and a greater desire to increase your image * Understand techniques Chad uses to stay on the bureau/client radar and increase profitability * Identify the five best ways to get clients and how to continually maintain a visible relationship with them
Exclusively for CSP/CPAEs
YOU The SPEAKER—Reinvent? Replace? Retire?
Eileen McDargh, CSP, CPAE and Alan Parisse, CSP, CPAE, MBA
What do Tony Bennett, Bette Midler, Mick Jagger and Cher have in common? They are not Gen X, Y or Z-ers, and neither are many of us! Have you noticed that audiences are getting younger every year? What are the business models for Boomer-and-beyond speakers? Are you relevant or irrelevant? Are there shifts in focus? How do you retool to meet a tech-savvy, text-messaged audience? Or do you? Alan and Eileen bring together the current thinking from a variety of well-respected speakers. Expect fireworks and free thinkers. By attending this session you will be able to: * Discover at least three trends to consider in addressing today’s marketplace * Identify the next phase of your business * Learn at least three different ways respected speakers have shifted with time
Lights. Camera. Action! Maximizing Your On-Camera Performances
Scott McKain, CSP, CPAE
Knowing how to perform on stage is one thing. But what if your "stage" is a camera lens, and your audience is the television audience on the other end? You only have one shot at a television appearance or interview. When you create a DVD product or video Podcast, you either nail it or you don't. And the techniques you have mastered for the platform are not the same skills you'll need to make the most out of these incredible opportunities. As a former television anchor, Scott has logged thousands of hours "on-camera." He has interviewed a list of celebrities and public figures a mile long. Not only will Scott teach you insider secrets for how to work the camera, but you will also learn how television has changed the world of speaking.
Global Business Models That Work – an IFFPS Production
Emcee: W. Mitchell, CSP, CPAE
Performers: Stef du Plessis; Tony Alessandra, CSP, CPAE, PhD; Ron Kaufman; Frank Furness, FPSA, CFP
If you are looking for the right global business model to expand your speaking practice anywhere in the world, this session is for you. Join four global “rock star” speakers with four totally different business models that will work anywhere in the world. Although they are based in Singapore, England, South Africa and America, their models can be replicated anywhere. By attending this session you will be able to: * Gain insights on what it takes to create global speaking success * Ask questions as you determine what is the best business model for you in penetrating the global speaking market
Exhibit Like an Expert: Bling Your Booth, Maximize Your Marketing and Turn Your Product Display Into a Powerful Profit Center at Tradeshows, Conventions or After You Speak
Susan Ratliff
Don’t turn down that free exhibit booth! Make sales soar at the back of the room. This fun, fast-paced session is power-packed with relevant techniques, practical tips and real-world examples guaranteed to brand you better, generate leads and move more product every time you exhibit. By attending this session you will be able to: * Discover why exhibit marketing is the best kept secret in the speaking business * Master the five most essential elements needed for booth selling success * Sell more product, book more jobs and brand yourself better using Susan’s formulas for effective exhibiting
Red, White, and YOU! Discover How Selfless Service to a Cause Greater Than Yourself Can Impact Your Business—and Your Life—More Than You Ever Imagined
Tommy Spaulding
In order to grow your business you have to grow yourself. Serving others is more than community service, it is the rent we must all pay to live in a free democracy. In this session, Tom, the CEO, Up With People, will explore ways with you to engage yourself in your community, and your world, that will not only change your business, but change your life. By attending this session you will be able to: * Shift your thinking that serving others authentically will help grow your business * Shift your thinking that serving a charity organization with no expectations of ROI will help grow your business * Shift your thinking that being an authentic leader off stage is even more important than being an authentic leader on stage
Gender-Based Presentation and Selling Secrets: Using Male/Female Instinct to Get Buy-In From Your Audiences
Carolyn Strauss
This session will help you land your message more effectively on both the men and women in your audiences. Discover the five key gender biases and how to use them to your advantage. Carolyn sold over $1 million of product in one day and she will show you how she did it. By attending this session you will be able to: Use your gender to your advantage on stage * Make one presentation appealing to both men and women * Learn what the pros on Home Shopping Network do to squeeze more sales out of each product and how you can us that to explode your back of room numbers
Who Moved My Market? What the Latest--and Permanent--Changes to the High-Fee Marketplace Mean to Your Business
Vickie Sullivan
Between a competitive marketplace and a changing economy, trial and error business development doesn't cut it anymore. Back by popular demand, market strategist Vickie Sullivan updates her latest analysis of where the market is moving, why most speakers get left behind and what you can do to get booked now. By attending this session you will be able to: * Understand how the current economic situation changes the association, corporate and sponsorship markets so that you can make key decisions about your business development plans * Identify common mistakes experts make in their business development plans so you can avoid these logical, but fatal, blunders * Learn the three most profitable business development strategies based on these changes so you can decide which path is best for your expertise
Money and Music: Pop Violin Coupled With an Entertaining Outlook for the U.S. Economy & Financial Markets
Lynnette and Jeff Thredgold, CSP
Attendees will enjoy the musical talent of pop violinist and recording artist Lynnette Thredgold, combined with an up-to-date, informative and entertaining "tour" of the U.S. and global economies, financial markets and the future by Jeff Thredgold, the only economist in the world to have ever earned the CSP designation. By attending this session you will be able to: * Develop a greater understanding of what is happening in the economy and financial markets, and how it impacts you * Enjoy the musical talent of Lynnette Thredgold as she “stretches the boundaries of the violin * Experience a different kind of presentation than ever before at NSA
The First 30 Seconds: Rock Their World…and Then Some!
Dave Timmons
Getting their attention is not enough! You must uniquely connect with your audience in the first 30 seconds...and beyond. Rock guitarist and leadership artist, Dave Timmons will teach you how to grab them, keep them and make them raving, referring fans for life! By attending this session you will be able to: * Create an “energaging” opening that gets the audience on your side immediately * Create a “warm contact” marketing process that keeps you hot and booked * Identify and overcome the major obstacle keeping you from reaching your next level
TECH TRACK: Enabling Technologies for Strategic Success
Technology is changing the very essence of the speaking profession. The Tech Track is a three part series held on both Sunday and Monday afternoon, that will uncover strategies and techniques for back office applications that efficiently and effectively run your business, blogs and forums to create awareness and social networking applications for business development and due diligence best practices. These enabling technologies can create enduring and highly differentiated strategic success for your speaking business.
Are You LinkedIn®? Leverage Social Networking to Double Your Business and Prepare in Half the Time
David Nour
From LinkedIn® to ZoomInfo®, Spoke®, Ryze®, Plaxo® and Jigsaw®, whether you’re trying to build your mailing list to prospect at Fortune 500 companies or conduct due diligence at current or prospective client companies, social networking applications are here to stay! In this highly interactive session, you will be exposed to a series of best practices to incorporate social networking applications into your individual efforts. By attending this session you will be able to: * Develop new skill sets in building productive and value-based relationships toward achievement of quantifiable goals * Leverage personal relationships to convert strategies into execution * Build a disciplined follow up plan to nurture and grow lasting relationships
Staff Session
* Open to everyone, priority seating for Staff attendees
Rock Your Speaker’s World!
Mike Rayburn, CSP
In his very popular “Voices of Experience” series, “How to Use Your Office and Staff to Fill Your Calendar,” Mike was talking to speakers. Now he’s talking to staff! Whether you are brand new to working with a speaker or you’ve done it for years, you will learn from the “pearls of wisdom” Mike has painstakingly stolen..uh, learned from experience. Increase both your own and your speaker’s income, time and enjoyment by becoming irreplaceable. Mike’s small but amazing staff keeps him performing more than 100 programs every year and still allows him time for writing, rehearsing, family and online gambling. Come learn how! By attending this session you will be: * Given the most important tools and strategies necessary to keep your speaker’s calendar full, how to make your speaker a bureau favorite, and how to be fairly and lucratively remunerated for your services. * Know what your speaker really needs from you, what you need to know that your speaker might not realize you need to know, and how to become indispensable * Learn the ultimate goal of every speaker’s office, how to achieve it, and strategies for constant improvement and real results
5:30pm - 7:15pm
Foundation Benefit Event
Art in Concert with Michael Israel
Internationally-renowned artist Michael Israel will rock your world! Part rock star, part Picasso—he jolts his audiences’ attention with vibrant paint colors and passion so powerful his message will remain with you forever. Don’t miss this feast for the eyes, the ears, and also for the soul. You've never seen or experienced anything quite like Michael’s performance and you'll never see anything like it again! Michael Israel has shared stages with such luminaries as Bruce Springsteen, Garth Brooks, Jay Leno, Tony Robbins, Brooks & Dunn and many others.
Please join us for this exciting event with an hors d’oeuvres reception and live auction of Michael’s on-stage creations. Registration is separate and benefits the NSA Foundation. Click here to preview Michael's talent and to register for this event.
FREE NIGHT
If you’re looking to venture out on your free night, Sunday is the perfect evening to enjoy one of the many shows offered in New York. Visit the New York Convention and Visitors Bureau information page at www.nycvisit.com/ for a listing of shows. For ticket purchasing details, click here.
^Back to Top
Monday, August 4
6:45am-7:45am
Coffee Service
7:00am – 7:30am
Getting Involved in NSA
Stacy Tetschner, CAE – NSA Executive Vice President/CEO
Want to get more involved in NSA leadership? Plan to attend this early morning bonus session and speak with current NSA leaders about volunteer leadership opportunities at NSA, the process for being considered for a Board of Directors position and how you can lend your expertise and get more involved in NSA.
7:00am-7:45am
CSP/CSP Candidate Celebration Breakfast
*Open to all CSPs and CSP Candidates
7:00am – 7:45am
CPAE Business Meeting
7:00am - 4:00pm
Registration Open
8:00am - 9:30am
General Session
The Economy and Elections – What Now?
Steve Forbes
Steve Forbes is president and chief executive office of Forbes and editor-in-chief of Forbes magazine. In both 1996 and 2000, Forbes campaigned vigorously for the Republican nomination for presidency. Don’t miss your chance to hear this widely respected economic prognosticator’s view of the economy and the elections.
9:00am – Noon
Exhibits & NSA Bookstore Open
9:30am - 10:00am
Coffee Service
10:00am -11:15am
Concurrent Sessions
What It Really Takes to Make It as a Professional Speaker—Revisited
Bill Bachrach, CSP
The most compelling session Bill attended at his first NSA Convention in 1990 was the late, great, no-nonsense Joe Charbonneau presenting “What It Really Takes to Make It as a Professional Speaker.” Bill will share how he applied Joe’s 13-13-12-12 process and other important lessons to quickly eclipse the 100 speech/year mark at full fee. These are timeless fundamentals required to consistently maintain a full speaking calendar. By attending this session you will be able to: * Learn a practical process you can apply immediately to book more speaking engagement regardless of economic conditions * Discover the truth about why most speakers with plenty of message and skill don’t succeed * Learn that you don’t have to be a speaking prodigy with a best-seller to have a full speaking calendar
Computer, Devices and Networks…Oh My! Going Digital as a Mobile Professional
Don Crawley
Learn the essential tools to run your business while you're on the road. Learn how to hire an IT consultant, how to use modern digital tools to be more profitable and more green, how to embrace the digital lifestyle in your business and much more. You'll take Don's official "my computer or my confuser" test to find out your real IT IQ—you're probably smarter than you think. By attending this session you will be able to: * Identify seven terrific tools you can use to reduce your carbon footprint and expand your financial footprint * Learn the three magic questions to ask before hiring the wrong IT consultant * Obtain two easy, low-cost and effective ways to prevent losing your data and losing your shirt!
The Secrets to Getting Published in America
Rick Frishman; David Hancock; John Willig; Ken Atchity; Scott Hoffman
Join these top agents, editors and publishers as they teach you four ways to get a book published. Come prepared to have your questions answered during this Q&A session.
By attending this session you will be able to: * Write a book proposal * Find a literary agent * Meet the people who get it done
Story Tell, Story Sell: Sales Through Storytelling
Craig Harrison
Attend this session and learn how to turn past client successes into compelling short success stories that showcase your skill, experience, style and results. Once crafted, you can share these stories conversationally with meeting planners, bureaus, HR managers, training directors, existing clients and prospects to sell your services and programs with aplomb! By attending this session you will be able to: * Learn successful story spines for sharing successes through story * Understand how to transform facts and figures into compelling stories that touch hearts and open purse strings and wallets * Leverage archetypal themes and employ proven story formats to tell and sell
Rock Your Speaking Business! Dominate Your Market With Multiple Programs, Presentations, Products and Promotion
George Hedley, CSP
Be more than a one-time presenter and maximize every speaking opportunity. Become the recognized industry expert by implementing George's speaking "Business Success Blueprint." Learn to present and promote multiple presentations and value-added services at conventions, company meetings, retreats and boot camps. Dominate your market with programs, products, Web sites, advertising, articles and e-newsletters. By attending this session you will be able to: * Maximize your speaking business by becoming the recognized industry expert * Offer multiple presentation, more services, customization and cutting-edge content * Promote and market your expertise, programs, products and value-added services
Brand Like a Rock Star: Think Mick Jagger, Discover What it Takes to Reach Celebrity Status in Your World
Judy Jernudd
Conformity is out, distinguishing yourself is in. Learn "stand-out" techniques from some of the world's most famous brands, including Oprah Winfrey, Regis Philbin and Mick Jagger. You will discover what it takes to develop your personal brand image to compete in the "what's next, what's new" marketplace. By attending this session you will be able to: * Create a stand-out image from your personal style to your materials * Discover how publicity and the media can help build buzz and develop in-demand status * Create your personal branding strategy, your headline and your unique positioning slogan
PowerPoint® That Rocks! Five Steps to Creating Persuasive Visuals
Dave Paradi, BASC, MBA
Be treated like a rock star when your message hits a home run with the use of visuals. The five-step KWICK method helps you look at the creation of your slides in a new way. Increase the effectiveness of your presentation and the groupies will follow. By attending this session you will be able to: * Learn a new way of looking at slide creation * See examples of visuals you can adapt for your presentation * Watch how slides can be transformed from text to visual
You Got Fear? Fehgeddaboutit! Rising Above the Mashugana to a Great Speaking Career!
Bobby Petrocelli, CSP
Brooklyn native Bobby Petrocelli is a tough guy, a tough guy on fear, that is. He stared down his inner fears and knocked them out cold. Fear can be the number one road block that holds people back from reaching their dreams. Bobby will teach you how to take obstacles and turn them into opportunities. By attending this session you will be able to: * Find the “true-you”—go beyond the fears and doubts * Discover how to pursue your passion with purpose * Learn how to create an authentic message with life changing results * Identify the secrets to the best Italian sauce ever
Live Animation: Creating Characters That Make Your Stories Rock
Marcia Reynolds, CSP, MCC
Well-acted characters add a strong emotional element to a story. The audience loves and remembers a good character, which helps them retell the stories and the message. In the end, good characters help to make your message stick. By attending this session you will be able to: * Practice nine types of character voices * Match body posture and gestures to your voice to animate your characters * Participate in character conversations to give life to your characters
Your Million Dollar Voice: Why the Voice You Were Born With Isn’t the Voice You Were Stuck With!
Ruth Sherman
Watch out Walter Cronkite! Speaker and former NYC jingle-singer and voice-over announcer, Ruth Sherman will show you how to make the most of this unique asset. Ruth will focus on how to attain a speaking voice that is expressive, resonant and crisp. A voice that captivates audiences—even at a whisper. By attending this session you will be able to: * Improve the quality and tone of your voice and boost vocal color * Crisp up your diction * Learn vocal warm-ups that will ensure your voice is ready to go when you are
Small Group Success: How to Present High-Energy Workshops to High-Powered CEOs
Vistage Speakers & Chairs
CEOs are a highly prized audience, but they also have high expectations. Learn from some of the top Vistage International speakers, current and former CEOs. They will show you how to perfect your workshop messaging and delivery skills to impress high-level executives. Come and learn from well regarded speakers who’ve found great success and the business leaders who frequently book them. By attending this session you will be able to: * Create provocative exercises that keep everyone engaged * Provide meaningful content specifically for this time pressed type of audience * Develop relevant take home action items for both you and your participants
Craft Like a Comic, Sell Like a Speaker©
Karyn Ruth White
Don’t you love the way great comedians fully engage your attention? Wouldn’t you love to consistently have the same effect on your business audiences? Karyn performs customized comedy keynotes which blend the secrets of great comedy technique with the pertinent issues of organizational culture. Co-author of Your Seventh Sense. How to Think Like a Comedian©, she has some unique insights on how to overlap the two crafts. In this session she will dissect excerpts from her hilarious keynote program Laughing In The Face of Stress©. By attending this session you will be able to: * Synthesize humor and content * Write custom humor for your clients * Harvest personal experience as a springboard for humor * Speak conversational comedy * Minimize the risk of using humor
Reinventing a Speaking Career: Repurposing, Refreshing, Retrenching
Thom Winninger, CSP, CPAE
Why teach an old dog new tricks when he can't jump that high anymore but he can sniff out better stuff? Thom will share the philosophy of reinvention, from how to deal with liminal space to the benefits of Teleology and Teleoptics. By attending this session you will be able to: * Use scoping to identify the “Thing” that brings the platform to you. * Identify what is takes to re-purpose your career at any stage of experience * Apply the seven absolute truths of repurposing
Live In Concert: The Young Guns
Host: Mark Scharenbroich, CSP, CPAE
Performers: Theo Androus;
Ed Gerety, CSP;
Stacy Henke;
Mike Domitrz, CSP;
"Nametag Scott" Ginsberg;
Delatorro McNeal II
Six of America’s top speakers under the age of 40 give you 10 minutes of their best stuff!
Exclusively for CSP/CPAEs
Become the Easiest Speaker to Find Online! Learn How to Achieve First Page Search Engine Presence Using the FindAbility Formula™!
Heather Lutze
If you aren't on the first page of Google search results, you don't exist to meeting planners! Learn phenomenal search marketing techniques for driving the right prospects to your Web site and demo! This engaging presentation is not for techies. It is for speakers who want qualified prospects to discover them—online. By attending this session you will be able to: * Learn why keyword phrases are so important and why most people get them wrong * Achieve first-page positioning on Google, Yahoo and others * Understand how to drive the right traffic to the right pages at the right time
Staff Session
*Open to everyone, priority seating for Staff attendees
Information Strategies For Your Business – Using Microsoft Outlook 2007® With Business Contact Manager
Laura Leist, CPO, BA
Learn how you can associate and track emails, phone conversations, opportunities, tasks, projects, appointments and files to contacts in your database, as well as how you can customize the contact form to show the source of the lead and area of interest. You will also receive tips for calendar, task and email management. By attending this session you will be able to: * Customize Business Contact Management to manage leads, track all history with clients, create a system for follow-up, categorize your data and organize it so that you can market directly to a specific audience * Utilize multiple calendars and tasks in conjunction to coordinating schedules and deliverables * Understand different methods for organizing, retrieving and managing e-mail on a daily basis
Partner Session
*Open to everyone, priority seating for Partner attendees
** This is a unique two-part panel offered on both Sunday and Monday mornings
Secrets of Successful Speaker/Partner Pairs: Part II
Moderator: Jean Houston Shore, CSP, CPA, MBA
Panelists: Jerry and Jeanne Robertson, CSP, CPAE; Peter and Kathleen Passanisi, CSP, CPAE, PT; John and Laura Stack, CSP, MBA
Were you unsure about whether to register for Convention as “partner” or “staff,” because you’re actually both? Are you exploring what it might look like to leave your job and go to work with your speaker partner? Maybe you’re already “sort of” doing some work for your speaker but are thinking of making it official? Or perhaps you’ve already been working with your speaker partner for some time and are curious how other pairs within NSA make it work. Join us and learn how to have both a successful, romantic and business partnership. Whether you are attending Convention with or without your significant other, if you've contemplated working together, these sessions are a must. Attend together, if you can, and ask your burning questions about how to make the work/marriage thing work.
10:00am – 11:15am
Academy Wrap-Up Session
Beth Terry, CSP
Is your head exploding? You're afloat in an ocean of exciting, useful and amazing information. You've attended the Cavett Institute. You've heard amazing speakers in the General Sessions, PEG Sessions, and breakouts. You've met experts in the hallways and evening events. Add that to the teleseminars and the Academy e-group, and you've got enough info to build a wonderful business! Now what? What are you going to do with all that great advice? Join Cavett Institute Chair Beth Terry, CSP will help you create an action plan by thinking critically about all your data, your goals and your vision for your business. Don't miss it!
11:45am – 1:45pm
Luncheon General Session
What Can a Speaker Learn From a Rock Star?
David Fishof
He reunited The Monkees, produced Ringo Starr, represented QB Phil Simms and founded Rock and Roll Fantasy Camp. Undoubtedly, David Fishof understands performance. Joined by a few of his rock star buddies, he’ll show us how to really rock our audiences.
Featuring:
- Simon Kirke, founding member of Bad Company
- Kevin Cronin, lead singer of REO Speedwagon
- Hosted by Robin Creasman
1:00pm - 4:00pm
NSA Bookstore Open
1:00pm – 6:00pm
Exhibits Open
2:15pm – 3:30pm
Concurrent Sessions
It’s Not Who You Know—It’s Who Knows YOU! Building Your Speaking Business by Building Your Brand
David Avrin
In this engaging, irreverent and highly-informative presentation, David Avrin, The Visibility Coach, will demonstrate how to promote your brand by highlighting what is remarkable, unexpected and truly newsworthy about your message. You'll get a head full of new ideas and a new perspective on what it takes to be "the one." By attending this session you will be able to: * Learn what makes a brand stand out and become both memorable and marketable * Recognize what meeting planners are looking for in a unique, relevant and “fundable” speaker * Learn specific tactics you can employ to highlight your unique solution to your clients’ problems
How to Find Your Power Voice: Secret Strategies to Connect With and Motivate Any Audience
Les Brown, CPAE
This session will teach you how to address three key questions every audience must have answered before they can listen. By attending this session you will learn: * How to become an in-demand national and international resource * How to transform and change lives in the course of a presentation * Secret empowering strategies to win over every audience
Innovate or Perish: The Traveling Wilburys Did It, So Can You! Ten Tips for Improving Your Business Strategies
Regina Clark, CSP
Organizations, rock stars and speakers that fail to innovate, fade away! Are you doing the same thing that you have always done? Are you stuck in the sixties? This thought-provoking program will inspire you to challenge the way you think about innovation and your speaking business. By attending this session you will learn: * Why you need a daily dose of innovation * How to stimulate creative ideas and move to innovation * How to eliminate mental blocks and improve your processes * What the current research on innovation teaches us
The Rock Star Speaker: How to Stand Out, Market and Perform Like a Rock Star
Robin Creasman
What does American Idol, Miley Cyrus and The Rolling Stones know about stardom that we need to know as speakers? Delivering a rock star performance + buzzworthy branding + smart marketing = fans, and when you have fans, your days of selling are over. Most speakers live in a “me too” world. We all look alike, sound alike and talk alike. Most rock stars live in a “look at me” world. Discover how you can stand out like a rock star. You’ll get more business, make more money and be more successful! By attending this session you will be able to: * Identify four marketing ideas on how to differentiate yourself from other speakers * Discover three steps to delivering a rock star keynote presentation * Explore the mindset of entertainment marketing * Learn how to overcome 10 mistakes speakers make in presenting their keynote speech
The 4-Hour Workweek: Hitting #1 on New York Times and Creating a Global Phenomenon With Social Media
Tim Ferriss
Why did Wired magazine nominate Tim Ferriss as the “greatest self-promoter of all-time” and why did AdvertisingAge pick “The 4-hour Workweek” as one of their top 50 product launches of 2007. Find out how he leveraged social media to hit #1 on the New York Times, Wall Street Journal and BusinessWeek best seller lists…simultaneously.
Humor Lab: Humor Me—It’s All About You
Tim Gard, CSP, CPAE; Judy Carter; Bill Stainton
Join host Tim Gard along with Judy Carter—Queen of humor workshops, and King of Emmy’s Bill Stainton as they supercharge stories presented by audience participants. During this laugh-out-loud, interactive session, volunteers will have the opportunity to deliver three to four minute stories. The humor panel will then provide targeted humor coaching on how to add more humor and sharpen the story. Special guest ghost writers in the audience will also provide their written coaching comments to each participant. By attending this session you will be able to: * Discover how professional humor writers work to add humor to any program * Seize the opportunity to have free humor coaching * Find out how humor can add to your keynote, seminar or workshop
How I Got My Podcast to Number One on iTunes Health and How You Can Do The Same
James Glossinger
Have you unlocked the potential of podcasting? When used correctly, podcasting can take your speaking business or marketing strategy far beyond what you thought possible. Join James as he reviews the basics of podcasting—from producing your own show from your office or home, to getting it ranked on iTunes. By attending this session you will: * Learn about podcasting and how it fits into your speaking business, and why it is important * Learn step-by-step how to produce your first podcast * Learn the secrets to get into the rankings for your category on iTunes and other media
Great Idea! Become the Go-To Resource for Media, Meeting Planners and Audiences
Sam Horn
There are thousands of speakers on the topics of leadership, communication, sales and motivation. If we want to break out instead of blend in, we must become one-of-a-kind—not one of many—and develop first-to-market insights and examples that haven't been heard before. This interactive program shows you how to become an IDEApreneur who does just that—on the stage, page and online. By attending this session you will: * Discover how to develop leading-edge insights that position you as an in-demand expert on your topic * Discover how to corner a niche by creating first-to-market ideas * Learn a methodology for identifying your P.O.D.—Points of Distinction—so you don’t look and sound like every other speaker
The Art of Being Related: How to Have Meeting Planners Lined Up at Your Door
Scott Hunter, CSP
All accomplishments in business are built on a foundation of relationship. Yet, the ability to create rich, meaningful, quality relationships is not something most people have. Scott will teach you how to do this with clients and prospects, keep the phone ringing and your calendar booked. By attending this session you will: * Learn how to listen so that people have the experience of being heard * Discover that how we use language determines our success in relationships * Leave with the ability to create rich, meaningful and quality relationships with everyone in your life
Rev It Up Reading: Getting Up to Speed With What You Read
Abby Marks-Beale
If you haven't had any reading training since elementary school, this session is the tune-up your eyes and brain deserve! You will be introduced to several speed reading strategies for reading both on paper and on-screen. You will also learn how to master any reading workload. By attending this session you will be able to: * Learn more about who you are as a reader and what you are capable of * Read better and faster on paper and on—screen * Keep more current in this age of information overload
How To Say What You Do So People Actually Want You To Keep Talking
Brian Walter, CSP
Just about every speaker system in existence claims that you have 15-30 seconds to give your elevator speech. You don't. Experience a completely contrarian approach for saying what you do in such a way that people actually want you to keep talking. By attending this session you will be able to: * Discover how to progressively reveal what you do in a dialogue instead of a self-defeating monologue * Apply five advanced “Now for example…” story formats to conversationally communicate the impact of your services on clients * Finally possess a process to powerfully answer the question, “what do you do” that has tormented you for so long
Thriving as the Association Speaker of Tomorrow
Bob Wendover, CSP
Associations are in the midst of a tectonic transition as younger generations begin to replace aging Boomers. Discover the impact of this on speakers along with five keys to maintaining a thriving business in the future association arena. Learn why today's training will not survive tomorrow's member expectations. By attending this session you will: * Discover how tomorrow’s association business model will affect the way you offer programs and content * Explore the results of a survey of how association executives see their use of speakers changing * Discover how other successful speakers are adjusting their offerings to meet association members’ expectations for content and delivery
How I Sold One Book 24 Times in 20 Different Languages and Other Foreign Rights Triumphs: Growing Your International Publishing and Speaking Careers
Jan Yager, PhD
Build your international brand, make money reselling published books or audio/visual products into foreign languages, and/or grow your foreign speaking career. Jan will cover 10 do's and don'ts of foreign sales, how to immediately try selling international rights through reasonable international co-op book fair display opportunities and/or setting up a foreign rights program. By attending this session you will be able to: * Identify the top six ways you can sell your foreign rights * Understand the 10 do’s and don’t’s of foreign sales * Discover how to use the publication of a foreign translation edition or English language reprint as a strategy to grown your global brand and international speaking career
Rock Your Presentation With Interactivity: How to Use Interactive Activities in Your Presentation to Drive Home Your Message and Make It Stick
Curtis Zimmerman
How do you set yourself apart from other speakers? How do you make your message stick? How do you reinforce your key point? Through active learning! By incorporating interactive activities that have purpose you create an experiential presentation. Learn how to create lasting impact into your keynote or breakout session. By attending this session you will be able to: * Learn how to ease your audience into active participation * Gain tools to incorporate successful and meaningful interactive activities that fit the message and reinforce it for active learning * Create a memorable presentation with a high retention rate of your key points
Exclusively for CSP/CPAEs
Are You Smarter Than A CEO?
Howard Putnam, CSP, CPAE, J.W. Marriott, Jr. & Surprise Guests
This Q&A session with the Chairman and CEO of Marriott International, J.W. Marriott, Jr. and other surprise guests, facilitated by Howard Putnam, CSP, CPAE is designed to answer specific questions on how to take your speaking business to a higher level. By attending this session you will be able to: * Communicate directly with highly respected Fortune 500 CEO’s * Learn from their experiences to apply to your own speaking business * See how your business acumen measures up to CEO’s
TECH TRACK: Traffic to Conversion—Creating Global Brand Equity
David Nour and Adam Broitman
Do you SEO, PPC or Web 2.0? Are you still sending out direct mail at less than .5% response rates? What are you doing to build your glo | ![[]](/files/images/clrdot.gif){kind=small}
![[]](/files/images/top_leftx.gif){kind=small}
![[]](/files/images/top_rightx.gif){kind=small}
![[]](/files/images/bottom_leftx.gif){kind=small}
![[]](/files/images/bottom_rightx.gif){kind=small}
![[]](/files/images/top_left.gif){kind=small}
![[]](/files/images/top_right.gif){kind=small}
