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2008 Cavett Institute
Schedule At A Glance
| 1:00pm - 1:15pm |
Welcome |
| 1:15pm - 2:00pm |
Purposing the Platform - Thom Winninger, CSP, CPAE
How do you reach your core message and reach that place each time you speak? How do you get our of your own way and touch your audiences in profound ways that change them and you? How do you continue to create year after year and maintain your enthusiasm for the stage? Thom will share inside secrets on Purposing the Platform. |
| 2:00pm - 2:30pm |
Ethics of Speaking Simplified - Patricia Gangi, EdD
"I can show that Doonesbury cartoon in my PowerPoint presentation. After all, I'm not getting paid for this talk." Are you sure? To help you build your career on a firm ethical foundation, we'll take a light and practical look at the NSA Code of Professional Ethics and explore the top five ethical complaints lodged against NSA members. We'll also discuss how to move from compliance to congruence in your commitment to business ethics.
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| 2:30pm - 2:45pm |
Break |
| 2:45pm - 3:30pm |
The Power of Approachability - Scott Ginsberg
Those who get noticed get remembered, and those who get remembered GET business. Learn how to "stick yourself out there" in person AND online to attract more customers, more media outlets and more opportunities to your speaking business.
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| 3:30pm - 4:30pm |
Rock Your Brand - Tim Richardson, CSP, MS & Bruce Turkel
When you cut away all the fluff, most good speakers
— like most products
— are the same. Yet some speakers get a lot of bookings, opportunities and money, and others don't. Why? Because the successful speakers have developed powerful brands that sell 24/7, making their services more desirable and more valuable.
This session will give you market-proven, real-world tips and techniques to identify your brand essence, develop your brand story and market your brand to the very people that can hire you. Bruce and Tim will share techniques they've used to build their businesses and grow their revenue. You'll learn something you can use the minute you get back into your office, and you'll probably have a good time too.
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| 4:30pm - 4:45pm |
Q & A |
| 4:45pm - 5:00pm |
Closing Comments |
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