Tips for Writing Great Promotional Statements

The following guidelines have been developed to help you write effective, professional and editorially sound promotional statements:

1. Use words that you think a client or colleague might key into a search.
2. If you are generally known by a nickname, include it so that you will come up if someone is searching for you using that nickname.
3. Use a professional tone—NSA’s directory is distributed externally.
4. Use proper punctuation--avoid using multiple exclamation points for example.
5. Use upper and lower case letters properly—many readers will interpret sentences or phrases keyed all in capital letters as “yelling.”
6. Don’t make unsubstantiated claims—attribute any glowing references to a reliable source.
7. Go over your promotional sentences and paragraphs carefully. How would they look if taken out of context?
8. Have a colleague review them for you—have you portrayed yourself professionally and honestly?
9. NSA policy prohibits the use of phrases such as “World’s number one authority,” “The foremost” and other superlatives.
10. NSA reserves the right to edit promotional statements.