bios

2008 Branding & Promotion Lab: Boston, MA

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Presenter Bios

	Bill Cates, CSP has built a thriving seven-figure speaking business. His extreme focus has led to a highly profitable business, deriving income from nine different revenue streams. He brings tremendous value to his clients, most of whom are Fortune 500 companies
	Marilee Driscoll is the author of The Complete Idiot's Guide to Long-term Care Planning and has appeared on the CBS Early Show, and been quoted in hundreds of publications, including the Wall Street Journal, Kiplinger's Personal Finance magazine, and Money magazine. Marilee is the regular marketing columnist for Annuity Selling Guide magazine, writing the Marketing Force column. She is a part-time faculty member at the Boston Tax Institute. Founder of National Long-term Care Planning Week, Marilee also conducts all-day PR Boot Camps that teach business owners how to get quoted and get noticed. Association fundraiser PR Boot Camps, too.
	USA Today called publicity expert Dan Janal "a true marketing pioneer." Dan's PRLeads.com service has helped more than 3,000 authors and experts get the visibility they need to build their credibility to sell books and speaking engagements.
	Jill Konrath, author of Selling to Big Companies, is a popular speaker at national sales meetings. She helps sellers crack into corporate accounts, speed up sales cycles and win big contracts. Five years ago, she was a virtual unknown.
	Nancy Michaels is the author of five books on marketing for small businesses, including Perfecting Your Pitch (Career Press 2005), Off The Wall Marketing Ideas (Adams Media 2000), How To Be A Big Fish In Any Pond, Media Madness and A to Z to Visibility. She is the Small Business Editor at US News & World Report, and the Small Business Marketing Expert for Entrepreneur Magazine, and has been featured in The Wall Street Journal, Fortune Small Business (FSB), Success Magazine, The New York Post, Franchising Magazine, among numerous other publications. Nancy is president of her marketing company, Impression Impact, which she launched in 1990.
	Patrick O’Malley is an evangelist on New Media marketing, including YouTube, LinkedIn and Pay Per Click marketing. He worked at Digital/HP, often giving speeches to crowds exceeding 1,000 people. For seven years he was VP of Operations for Northern Light Search Engine.
	Gwen Roos is a corporate attorney, specializing in counseling related to intellectual property rights. In addition to her role as part-time Corporate Counsel to Arbor Networks, Inc., she also runs a private practice in which she represents her clients in their corporate legal matters as well as legal issues surrounding a broad range of intellectual property related matters, including trademark, trade dress, copyright, licensing and other issues related to the protection and use of intellectual property.
	Mary Sandro has enjoyed a steady stream of 1 to 5 free corporate training leads every day for the last 6 ½ years. Additionally, she is interviewed and published online and in print without any outreach effort. She has created this low effort, magnetic marketing through Search Engine Optimization (SEO).
	Robert Siciliano has been featured on The Today Show, CNN, MSNBC, FOX, CNBC, Inside Edition, Tyra Banks, Sally Jesse, Montel, Maury Povich, Howard Stern, and in USA Today, Forbes, Cosmopolitan, Good Housekeeping, Reader Digest, New York Times, Boston Globe, Los Angeles Times, Washington Times, Chicago Tribune, AP, UPI, Reuters, Entrepreneur and in thousands of other print, zine, blogs, TV and radio spots.
	Colleen Stanley, president of SalesLeadership, is an expert at helping people make more money. Colleen is a monthly columnist for the Business Journals across the United States and is the author of Growing Great Sales Teams: Lessons From the Cornfield.
	Don Zihlman has branded his company as StreetSmart Selling® . Not only does he hold the registered trademark, but he did it by registering with the US patent office on his own. He brings over 30 years experience to helping businesses increase market profile, build identity, and increase sales. His clients include automobile dealers and retirement communities, financial institutions, telecommunication companies, denture providers and even an exterminator. Don has extensive experience in radio, and helping clients distill their message for maximum impact.