Branding & Promotion Lab: Boston, MA

Overview

Old School. New School. Your School
NSA ROCKS!

NSA Jam Session: Branding & Promotion Lab
May 2 - 4, 2008
Boston, MA

Marriott Boston Cambridge

The Branding Lab is designed for the speaker who has a desire to create or reinvent a distinctive brand and build a more lucrative business. Both new and experienced speakers are invited, as long as you have an understanding of your topic and potential buyers. If you want to learn how to package and present your offerings to the best market using the most lucrative business model—this Lab is for you!

You will learn to:

• Get mentally prepared to reinvent your brand
• Name your company, products and programs, and how to make them distinctive (look/logo/color)
• Evaluate and understand your competition and identify what makes you unique
• Explore the many ways to communicate what you do
• Understand the buyer and their branding expectations (congruence)
• Identify and implement strategic decisions to promote your brand within a budget
• Choose your optimal business model by analyzing the models of financially-successful speakers

Jam Session Performers:

• Bill Cates, CSP
• Dan Janal
• Jill Konrath
• Patrick O'Malley
• Gwen Roos
• Mary Sandro
• Robert Siciliano
• Colleen Stanley
• Don Zihlman

Jam Session Producers:

Sponsored by: